Today’s customers crave real stories, not staged ads. That’s where User-Generated Content (UGC) comes in — it’s authentic, relatable, and it drives results. At Up The Hill Digital, we craft scroll-stopping videos and photo content designed to boost trust, engagement, and conversions across platforms like TikTok, Instagram, Facebook, and YouTube.

—> 92% of consumers trust UGC more than traditional ads
—> UGC ads deliver up to 4x higher click-through rates
—> Brands using UGC see a 20% increase in return on ad spend

What is ugc content creation?

UGC Content Creation for Niche Industries

Whether you’re a start-up, DTC brand, or established e-commerce store, we offer tailored UGC content aligned with your industry and brand tone:

Wellness & Health

  • UGC for supplements and vitamins

  • Yoga & fitness content creation

  • Skincare tutorials and voiceovers

  • Holistic lifestyle product showcases

Food & Beverage

  • Recipe-style content creation

  • Taste test & first impressions

  • Unboxing & lifestyle clips for food brands

  • Health food & beverage reviews

Home & Lifestyle

  • Home decor product reviews

  • Cleaning hacks & organising tips

  • UGC for sustainable home goods

  • POV home transformation videos

E-commerce & Retail

  • Product unboxing & demos

  • “Hook-Problem-Solution” video ads

  • Testimonial-style UGC

  • Paid ad-ready content bundles

Fashion & Beauty

  • Outfit try-ons & styling content

  • UGC for makeup, skincare, haircare

  • Aesthetic GRWM videos

  • Sustainable fashion content

Pets & Animal Care

  • UGC for pet products and toys

  • Pet food & treat taste tests

  • POV from a pet-owner’s view

  • Lifestyle videos featuring pets

  • UGC for grooming, collars, or pet wellness items

Tech & Apps

  • App tutorials and walkthroughs

  • Tech accessory reviews

  • Hands-on product showcases

  • Lifestyle x tech content

Travel & Experiences

  • UGC for destinations & tourism boards

  • Airbnb & hotel reviews

  • “Day in the life” travel vlogs

  • Experience-based storytelling

Finance & Business

  • UGC for fintech apps and banking tools

  • Explainer videos for business software

  • Relatable "money tips" content

  • Testimonials for coaching or consulting services

  • Walkthroughs of budgeting or investment tools

Content Types We Offer

Content for: 3rd Story

Content Type

POV Product Videos: POV Product Videos

Unboxing’s: For launch campaigns & first-look ads

Voiceover Explainers: For product clarity & ad readiness

Testimonial UGC: For social proof and trust

B-Roll & Aesthetic Edits :For reels, stories & paid media

Hook > Problem > Solution: For TikTok/Meta paid ads

Day-in-the-Life UGC: For lifestyle and daily-use products

Add-Ons + Bundles

  • Ad Copywriting & Scriptwriting

  • Content Planning & Monthly Retainers

  • Paid Ads Management Integration

  • Voiceover, Captions, Subtitles

UGC content creation services Australia

How It Works

  1. Send us an Email – We learn your brand, audience, and goals.

  2. Custom Content Plan – Choose your niche, tone, and deliverables.

  3. Shoot, Edit & Deliver – Professionally created UGC, optimized for ad platforms and organic use.