UGC FAQs

  • UGC stands for User-Generated Content — authentic, relatable videos or images created by real people (not actors) that showcase your product or service. It builds trust, boosts engagement, and drives conversions — especially on platforms like TikTok, Instagram, and Meta Ads.

  • I create voice-to-camera testimonials, product demonstrations, unboxings, lifestyle integrations, and platform-native videos for TikTok, Instagram Reels, and ads. Everything is tailored to your brand tone, goals, and audience.

  • We can collaborate on scripting! You’re welcome to provide key talking points or a brief, or I can script it for you based on your brand messaging and goals. It’s a flexible process.

  • Turnaround is typically 3–5 business days once I’ve received the product and brief. Need it sooner? Just let me know — I can usually accommodate fast turnarounds.

  • Yes — if the content is product-focused, you’ll need to send one to me. For digital services or apps, access links or login credentials are fine.

  • Nope! I work with brands across Australia and internationally. As long as you can ship the product (if needed), we’re good to go!

SEO FAQs

  • SEO (Search Engine Optimization) helps your website show up in search engine results when people are looking for products or services like yours. It's about getting found by the right people at the right time — without paying for ads.

  • SEO is a long game — most businesses start seeing results in 3 to 6 months. But once it gains traction, it delivers ongoing organic traffic without paying per click.

  • Yes! We offer SEO copywriting as part of our service — optimized, engaging content designed to help you rank and convert.

  • Absolutely. We offer comprehensive SEO audits to identify what’s working, what’s not, and where we can improve visibility and rankings.

  • We work with most platforms including WordPress, Shopify and Squarespace.

eDM FAQs

  • Email has one of the highest ROIs of any marketing channel. It keeps your audience warm, boosts sales, and builds loyalty — especially when automated and done right.

  • Yes! We handle strategy, copywriting, and design, whether it’s a one-off campaign or an automated welcome series.

  • We work with Klaviyo.

  • It depends on your business and audience, but most brands benefit from weekly or biweekly sends. We help you find the sweet spot that keeps you top-of-mind without overwhelming your list.

  • Yes! We’ll help you create lead magnets, sign-up forms, and landing pages that actually attract and convert new subscribers.

WEb FAQs

  • We build clean, conversion-driven websites that don’t just look great — they help you grow. From landing pages to full-scale ecommerce sites, we’ve got you covered.

  • Yes! We offer full-service website builds — including copywriting, image sourcing, basic branding, and SEO setup. Or we can work with your existing assets.

  • We design websites on WordPress, Shopify, and Squarespace — depending on what’s best for your business.

  • Typical timelines range from 2 to 6 weeks, depending on the size and complexity of the project.

  • Absolutely. If your current site just needs a refresh or optimisation, we can work with what you’ve got.

google ads FAQs

  • Google Ads puts your business in front of people actively searching for what you offer. It's one of the fastest ways to drive qualified traffic, leads, or sales — and it's completely measurable.

  • There’s no one-size-fits-all answer, but we typically recommend starting with a monthly budget that matches your goals and industry. We’ll guide you based on competition, expected cost-per-click, and your target ROI.

  • We do both! We offer full-service Google Ads management, including setup, strategy, ongoing optimisation, and monthly reporting. We’re hands-on so you don’t have to be.

  • We run Search, Display, Shopping, Performance Max, and Remarketing campaigns — depending on your goals (leads, traffic, sales, etc.).

  • Google Ads can start driving traffic within days of launching. However, real performance (ROAS, CPL, etc.) typically improves within the first 2–4 weeks as we test, learn, and optimise.

  • Yes — we work with service-based businesses, ecommerce brands, and local operators across a range of industries. Our campaigns are tailored to your market, audience, and goals.